How to grow your network relevancy on LinkedIn?

You must have heard the quote, ‘Your network is your net worth.’ However, building your network relevancy on LinkedIn is a challenging task. 

While it’s easy to send out a bunch of connection requests simply, it’s important to remember that building a network relevant to your goals requires strategy and effort. 

In this blog post, we’ll explore some practical tips and techniques for growing your network relevancy on LinkedIn, specifically focusing on how to connect with people who are working in the same position as you. 

Whether you’re looking to advance your career or expand your network, these tips will help you build valuable relationships with professionals in your industry.

5 tips for growing network relevancy on LinkedIn

When one creates a LinkedIn profile, they send connection requests to their friends, colleagues, and family. But there’s more the platform has to offer.

Since LinkedIn has a large user base, you have the golden opportunity to build a relevant network on the platform. In this section, we’ll cover actionable tips and techniques for building a solid network base.

1. Define your target audience

When it comes to growing your network on LinkedIn, one of the most essential steps is defining your target audience. This means identifying the people who are most likely to be interested in connecting with you and who can offer the most value to you in return.

Here are some tips for defining your target audience on LinkedIn:

• Identify your target audience: Think about the people you want to connect with on LinkedIn. Are they in a similar position or have similar job responsibilities? Do they share similar interests or goals? Having a clear idea of your target audience will make finding and connecting with the right people easier.

• Understand the needs of your audience: Here are some questions you can ask to understand the needs and interests of your audience. What challenges do they face? What are their goals and aspirations? What is the biggest problem they have? By understanding what matters to your target audience, you’ll be able to better tailor your outreach messages and build stronger relationships.

• Use LinkedIn’s search filters to find relevant connections: LinkedIn offers a range of search filters to help you find people who meet your specific criteria. You can filter by location, industry, company, job title, etc. Using these filters; you can quickly identify and connect with people most relevant to you.

Create a leads list in expandi

expandi is a LinkedIn prospecting tool that helps users automate their LinkedIn outreach activities. Here’s how to create a leads list in expandi:

• Download the free expandi Chrome extension.

• Click the ‘Leads’ section in the left-hand column.

• Click ‘Add Lead List’. Choose the channel you want to scrape leads from. These channels include LinkedIn search, posts, groups, company pages, events, and Sales Navigator.

• Name your leads list and click ‘Submit’.

By defining your target audience and using LinkedIn’s search filters, you can start building a network of relevant connections to help you achieve your professional goals.

2. Craft an effective outreach message

Once you’ve identified your target audience on LinkedIn, the next step is to craft an effective outreach message. 

Here are some tips for creating a message that will grab the attention of your target audience and encourage them to connect with you:

• Personalize your message: When reaching out to someone on LinkedIn, it’s essential to personalize your message. Avoid generic messages and mention something specific that you have in common or that caught your attention about their profile. 

• Highlight common interests and goals: To make a connection request more appealing, it’s important to highlight any common interests or goals that you and the recipient may share. 

• Offer value to the recipient: In your outreach message, highlight how connecting with you could benefit the recipient. This could be in the form of sharing industry insights or resources or simply offering to be a sounding board for ideas. By showing that you’re willing to provide value, you increase the likelihood that the recipient will be interested in connecting with you.

• Use expandi to send mass messages: LinkedIn mass message is an effective way to reach a large number of people with minimal effort. Craft an outreach message and create an automated LinkedIn campaign. 

Remember, a personalized and value-driven message can make all the difference when connecting with someone on LinkedIn. 

3. Build relationship with your connections

Once you’ve connected with someone on LinkedIn, the next step is to build a strong relationship with them. Here are some tips for building meaningful relationships with your connections:

• Engage with your connections’ content: A great way to start building a relationship with someone on LinkedIn is by engaging with their content. This could be liking, commenting, or sharing their posts. 

• Send regular check-ins and updates: To keep your connections engaged, it’s important to send regular check-ins and updates. This could be a quick message or email, sharing an article or resource you think they might find helpful, or simply congratulating them on a recent accomplishment. 

• Offer help and support when needed: Building strong relationships requires a willingness to offer help and support when needed. If you see a connection struggling with a particular challenge, offer your insights or assistance. By being a valuable resource for your connections, you’ll deepen your relationship and establish yourself as a trusted ally.

By engaging with your connections’ content, sending regular check-ins and updates, and offering help and support when needed, you’ll start to build a network of trusted and valuable connections on LinkedIn.

4. Join and participate in relevant groups

Another great way to grow your network relevancy on LinkedIn is by joining and participating in relevant groups. Here are some tips for finding and engaging with groups on LinkedIn:

• Find relevant groups in your industry: To find relevant groups on LinkedIn, search for keywords related to your industry or interests. LinkedIn’s search feature allows you to filter your results by group, making finding relevant groups to join easy. You can also browse the “Groups You May Like” section on the groups homepage to discover new groups.

• Engage with the group members: Once you’ve joined a group, start engaging with the other members. This could be by asking questions, sharing your insights and expertise, or commenting on other members’ posts. By being an active and engaged group member, you’ll start to build relationships with other professionals in your industry.

• Share your expertise and knowledge: One of the best ways to build your reputation and establish yourself as an authority in your field is by sharing your expertise and knowledge in the group. This could be by writing articles or posts on topics related to your industry or simply sharing interesting articles or resources that you come across. By being a valuable contributor to the group, you’ll attract the attention of other members and deepen your relationships with them.

By finding relevant groups, engaging with the group members, and sharing your expertise and knowledge, you’ll be well on your way to growing your network relevancy on LinkedIn.

5. Create and share valuable content

In addition to joining groups and building relationships with your connections, creating and sharing valuable content is another effective way to grow your network relevancy on LinkedIn. Here are some tips for creating and sharing valuable content:

• Post regular updates on your profile: One way to stay top of mind with your connections is by posting regular updates on your LinkedIn profile. This could be sharing industry news, posting about your recent projects or accomplishments, or simply sharing a quick update on what you’re working on.

• Sharie articles and resources relevant to your industry: Sharing articles and resources relevant to your industry is a great way to provide value to your connections. This could be articles about emerging trends or best practices or resources like whitepapers or case studies. 

• Create and share your content: By creating valuable content, you’ll attract the attention of other professionals in your industry and deepen your relationships with your connections. You can create LinkedIn posts, carousels, guides, videos, and more.

Remember, creating and sharing valuable content is an effective way to grow your network relevancy on LinkedIn. By posting regular updates, sharing relevant articles and resources, and creating your content, you’ll establish yourself as a valuable resource in your industry and attract the attention of other professionals.

Key Takeaways

Growing your network relevancy on LinkedIn is crucial for building your professional network and advancing your career.

To recap, here are the key points to keep in mind when growing your network relevancy on LinkedIn:

• Define your target audience and use LinkedIn’s search filters to find relevant connections.
• Craft an effective outreach message that highlights common interests and offers value to the recipient.
• Build relationships with your connections by engaging with their content, sending regular check-ins, and offering help and support.
• Join and participate in relevant LinkedIn groups to connect with other professionals in your industry.
• Create and share valuable content to establish yourself as a thought leader in your field.

Building a network, connecting with other LinkedIn users, and engaging with others’ content is a time-consuming task. But, it can pay dividends if you are consistent with the activities. Remember to supercharge your LinkedIn efforts by using a LinkedIn prospecting tool such as expandi.

expandi is a free tool that lets sales professionals, recruiters, startup owners, and freelancers set up automated campaigns on LinkedIn. Download the chrome extension today!