Are you familiar with the concept of warming up before lifting weights? It’s crucial to activate the muscles and prevent injuries during a workout. Similarly, when it comes to effective LinkedIn outreach, warming up your profile is a critical step that can make all the difference in your success.
LinkedIn has become an essential tool for anyone wanting to build their professional network or personal brand or generate leads for their business. However, with so many users eyeing attention, it can take time to grab the attention of your target audience. That’s where a LinkedIn profile warm-up routine comes in.
Like warming up before lifting weights, a warm-up routine for your LinkedIn profile involves taking essential steps to activate your account, increase your visibility, and establish trust with your target audience. In this blog post, we’ll explore why a warm-up routine is essential for effective LinkedIn outreach and how you can warm up your profile manually or on autopilot.
Whether you’re new to LinkedIn or looking to optimize your outreach strategy, a warm-up routine can help you achieve your goals and stand out on the platform. So, let’s dive in and explore how you can warm up your LinkedIn profile for success.
What is a LinkedIn warm-up routine?
A LinkedIn warm-up routine is a set of actions you take before reaching out to a potential connection on the platform. This routine aims to establish rapport, build trust, and demonstrate that you are a thoughtful and engaged member of the LinkedIn community.
Also, warming up your profile before doing outreach will ensure that the LinkedIn algorithm doesn’t mark your account as spam. This will also ensure that you can avoid LinkedIn jail.
So, if you take the time to research your potential connection, engage with their content, and craft a personalized message, you are more likely to stand out in a sea of generic outreach messages and avoid being marked as spam.
In the next section, we’ll discuss why it’s essential to warm up your profile before beginning outreach activities on the platform.
Why do you need a warm-up routine for effective LinkedIn outreach?
It can be tempting to send a generic connection request or message to potential connections and hope for the best, but this approach is unlikely to yield meaningful results.
Here are some of the main reasons why you need a warm-up routine for effective LinkedIn outreach:
- Establishes rapport
By taking the time to research your potential connections and engage with their content, you can start to build a relationship with them before even reaching out. This will help you build trust and increase the likelihood of them accepting your connection request.
- Builds trust
When you engage with your potential connections and show a genuine interest in their work, you demonstrate that you are someone they can trust.
This can be especially important if you are contacting someone you don’t know well. They will be more likely to respond positively to someone who has already demonstrated that they are invested in the same topics and themes.
- Helps you stand out
With so many people using LinkedIn for outreach, it can take time to get noticed. However, incorporating a warm-up routine into your outreach strategy allows you to stand out from the crowd and make a lasting impression.
- Demonstrates respect
Taking the time to warm up your connections shows that you respect their time and expertise. By engaging with their content and demonstrating a genuine interest in what they have to say, you indicate that you value their opinions.
- Builds network
A warm-up routine will help improve your network relevancy on LinkedIn. By taking the time to establish relationships and build trust, you increase the likelihood that your connections will be willing to refer you to others or work with you in the future.
Overall, a warm-up routine is essential for effective LinkedIn outreach because it allows you to build relationships, establish trust, personalize your messaging, and stand out from the crowd. In addition, by developing a strong routine, you can increase your chances of success on the platform and build a stronger professional network.
When should you warm up your LinkedIn account?
So, we’ve established that a warm up routine is essential for effective outreach on LinkedIn. However, there are some other scenarios when you should warm up your account. These scenarios are listed below:
1. Your account is new
If you have just created a new LinkedIn account, it is important to warm it up before starting any outreach activities. This is essential because when there is an unusual spike in the actions of any LinkedIn account, the algorithms may mark the account as spam.
Since spamming and the use of bots have become a common phenomenon on social media platforms, social media companies such as LinkedIn have designed strategies and guidelines to curb such activities.
Since a new user won’t send 500 connection requests or visit hundreds of profiles daily, these activities are considered suspicious.
2. Your account was recently restricted
If your LinkedIn account was recently restricted or suspended, it is essential to warm it up once the restriction has been lifted. This can help you regain the platform’s trust and prevent future restrictions.
However, it is essential to follow all LinkedIn guidelines and best practices to avoid any further issues.
3. After a Long Break
If you last used your LinkedIn account a while ago, it is essential to warm it up before diving back into outreach. This can help prevent your account from being marked as inactive or spammy and ensure you can effectively connect with potential clients or partners.
How to warm up your LinkedIn account manually?
Now that you know why a warm-up routine is essential for effective LinkedIn outreach and when to start warming up your account, let’s dive into how to warm up your LinkedIn account manually.
1. Optimize your LinkedIn account
Ensure your LinkedIn profile is fully optimized with a professional profile picture, a compelling LinkedIn headline, and a well-written summary. This will help you make a solid first impression with potential connections.
2. Publish content to boost visibility
Sharing content on LinkedIn can help increase your visibility and establish yourself as a thought leader in your industry. Consider publishing articles or sharing relevant posts regularly.
3. Like the content of your target audience
Once you have optimized your profile and built a presence on the platform, it’s time to reach out to your target audience. First, create a list of leads and visit their profile.
Below are LinkedIn’s profile search limits:
- New and warmed up account: maximum 300 profile searches per month
- Premium accounts: unlimited profile searches per month
If your profile is new and cold, then limit the searches to 30 profiles. Take the time to like their content, such as LinkedIn posts, articles, etc.
4. Follow them and send blank connection request (after 24 hours)
Once you have engaged with your target audience, consider sending them a connection request. To avoid getting flagged as spam, it is best to send a blank connection request.
Don’t send 100s of connection requests on the first day, instead follow the routine listed below:
- First week: send 10 connection requests per day
- Second week: send 20 connection requests per day
- Third week: send 30 connection requests per day
5. Build relationships post connections
Once someone accepts your connection request, don’t stop there. Take the time to engage with their content, send them personalized messages, and build a relationship over time. This can help you establish trust and increase your chances of success with LinkedIn outreach.
Here are some more examples of how you can build relationships post-connections on LinkedIn:
- If you are connected with someone in your industry, you could send them a message asking for their opinion on a recent industry development or share an interesting article.
- If you connected with a thought leader in your field, you could engage with their content regularly and share your insights and perspectives in the comments section.
- If you are connected with a fellow LinkedIn user who shares similar interests or hobbies, you could send them a message asking for their recommendations on a topic or share your insights and experiences.
We hope you found this LinkedIn profile warm-up routine helpful, but we understand that manually warming your LinkedIn account is time-consuming. Sending 30 connection requests daily, engaging with content, and sharing insights can rob you of time every week.
In the next section, we’ll discuss how to warm up your autopilot account.
How to warm up your account on autopilot?
Wouldn’t it be amazing if someone else warmed up your LinkedIn profile while you sat back and relaxed? Well, this is possible!
expandi—a LinkedIn prospecting tool that can help you automate the process of warming up your LinkedIn account. Here are some steps you can take to use expandi to warm up your LinkedIn account on autopilot:
1. Download the free expandi Chrome extension! (if you haven’t already)
2. Click Smart Campaigns.
3. Click Create Campaign. Add the Campaign name and choose the prospects you wish to target.
4. Assign leads.
5. Create the campaign flow. Select your campaign’s first action, ‘Like the Post’ of your leads. Once the campaign is activated, expandi will automatically like the posts of leads based on your settings.
6. Add the next action, which is ‘Follow Profile’. Set a time delay of 1 day after the last action.
7. Click the ‘+’ sign and add the next action to the sequence, which is ‘send connection request’.
Here’s what the campaign flow will look like:
8. Now, select Continue and Launch Campaign.
By using expandi to warm up your LinkedIn account on autopilot, you can save time and energy while still achieving your outreach goals. Just monitor your results and adjust your approach to ensure your warm-up campaign is effective and aligns with your overall outreach strategy.
Wrapping Up
By optimizing your profile, engaging with your target audience, and establishing trust, you can increase your visibility and build valuable relationships on LinkedIn.
Whether you choose to warm up your profile manually or on autopilot, it’s essential to remember that consistency is key. By incorporating a warm-up routine into your LinkedIn strategy, you can set yourself up for success and achieve your outreach goals.
So, take the time to activate your LinkedIn account, engage with your target audience, and build meaningful connections. By doing so, you can leverage the power of LinkedIn to boost your brand, expand your network, and achieve your professional goals.
Finally, if you’re looking for an effective way to warm up your LinkedIn profile on autopilot, consider using expandi. This tool can help you automate your outreach and save you time and effort while still ensuring that you establish valuable relationships with your target audience.
So why not try it and see how it can help you achieve your LinkedIn outreach goals? Click here to download expandi for free today!
