How to Get Clients for Freelancing Projects?

How to Get Clients for Freelancing Projects?

If you’ve already set up your business strategy but are struggling to find clients, you’ve come to the right place. In this article, expandi will guide you on how to effectively discover and engage potential clients to boost your sales. Let’s begin with the fundamentals: after creating your business, the next crucial step is to succeed in selling by finding customers. Let’s break down the process step-by-step.

How to Attract More Clients to Your Business?

Every successful company has a strong client acquisition strategy in place. Reaching new objectives, evolving your business the way you want to, and – occasionally – just keeping the lights on all depend on having clearly defined tactics for gaining more clients.

Getting more clients is a crucial aspect of any business, and there are various strategies that can be used to achieve this. Here are nine strategies that can help businesses get more clients:

1. Ask for referrals from current customers, past colleagues, or others in your network. Develop a template to personalize for different audiences.
2. Partner with other businesses, especially those with a similar target audience, to expand your offerings and reach more clients.
3. Host a webinar to educate potential clients and establish trust and authority. Follow up with a nurture sequence to show how your business can help.
4. Attend industry conferences your target audience attends and establish connections with attendees before the event.
5. Offer a free trial or a freemium version of your product or service to allow potential clients to test your offering before committing to a purchase.
6. Invest in SEO and content marketing to increase your online visibility and attract potential clients through search engines.
7. Leverage customer reviews and testimonials to build social proof and showcase the value of your product or service to potential clients.
8. Use social media like LinkedIn, Facebook, Twitter, etc. to engage with potential clients and share valuable content demonstrating your expertise.

Why Use LinkedIn?

Finding clients is one of the most crucial things you can do to expand your business if you’re a freelancer, consultant, or agency owner.
LinkedIn is a great place to start if you’re looking for new clients.

It is useful to:

• Increase lead generation.
• Gain access to decision-makers directly.
• Make your content available to a larger audience.
• Obtain more visitors to your blogs and websites (than through other social media channels).

Finally, you can locate prospects on LinkedIn and begin promoting your goods or services.
Let’s see how you can attract more clients on LinkedIn:

Recognize your market

Start by considering the typical terms your target market uses to describe themselves because lead generation on LinkedIn demands you to have a firm understanding of your target market. This will be a crucial step in locating potential online connections.

Finding new prospects who fit your profile is simple once you have a list of a few titles to target specifically.

Create a buyer-focused profile

You must make sure that your profile portrays you in a way that will support rather than undermine your efforts, just as you wouldn’t meet important decision-makers while wearing sloppy or unprofessional attire. Always use a profile picture to establish a professional profile.

Focus on measurable achievements rather than obligations and responsibilities. Share successes that are significant to your target audience. Maintain regular updates to your LinkedIn account.

Personalize

Send personalized messages to your potential clients after they have accepted your connection request. Find something in their profile that you have in common with them, if you can, and use that to start a conversation.

Users can share causes they are passionate about and volunteer activities they have taken part in on LinkedIn in specific sections. This kind of information is a great way to learn what matters most to your customers.

Create a strong brand

A crucial first step in creating your LinkedIn sales pipeline is brand development. Users of LinkedIn can contribute actively to the success of others. The majority of top performers seize that opportunity alone.

Every day, take a few minutes to comment on, like, and share the content that your connections have shared. Look for opportunities to connect people in your network who might not already know one another. LinkedIn can give you a window into the world of your prospect.

Connect offline

You need to move from an online conversation to an offline conversation once you’ve developed enough rapport and proven your credibility.
Never try to sell or pitch anything without first speaking with your prospect and learning more about the issues they are dealing with. You can only provide a solution after that. Show your clients credibility and expertise.

Maintain consistency

Your ability to use LinkedIn successfully, in the long run, will depend on your commitment to making it an integral part of your professional network and an extension of your personality.

You will start drawing in a steady flow of your ideal clients as a result of your proactive efforts once you consistently add targeted connections to the network and establish yourself as an authority in your field of expertise.

To help you find clients on LinkedIn, we have a little extra solution for you i.e. use of a Linkedin automation tool like expandi.

Generate clients on autopilot with expandi!

expandi is a LinkedIn prospecting tool that helps salespeople and recruiters find high-quality leads and execute clever sequences, such as sending friend/follow request messages, comments on prospects’ posts, and messages.

With expandi, you can:

• Widen your network.
• Prospecting automatically.
• Locating clients via LinkedIn without having technical knowledge.
• Send messages and invitations automatically.

By communicating with your target market, sending scheduled messages, and tracking their responses, the auto-pilot is made to hasten your growth.

Here’s how:

1. Choose the “Leads” button from the left sidebar.
2. Then, to open a pop-up box, click the “Add Lead List” button in the top-right corner.
3. You can extract leads from LinkedIn searches by pasting the URL of the search into expandi and then clicking “Submit.”
4. The tool will automatically start scraping leads from the URL.
5. If you already have a leads list created, you can upload a CSV.

In order to contact the prospects, you must first create a leads list in expandi and then an outreach campaign.

Here is how to launch an outreach effort:

1. Open the expandi dashboard.
2. Choose “Campaigns” after creating the leads list.
3. A pop-up will appear after you click “Add Campaign.” You will be prompted to choose whether you want to create a campaign using your connections or leads list. Choose the option that applies to you. We’ll decide to use the option “From Leads” for this campaign.

4. Fill in the ‘Campaign Name’ and ‘Event Action’ fields. You can select an ‘Event Action’ from the list below, which includes follow-up messages, following profiles and companies, endorsing skills, requesting connections, visiting profiles, opening InMail, emails, and liking posts.

5. Choose the ‘Connection Request’ action. You can add pertinent information in a pop-up box that will appear, such as the connection request message and the amount of time since the previous action. Additionally, expandi displays a message preview so you can see what the lead will see. Select ‘Save’.

6. After that, choose “Launch Campaign” while selecting the Leads List you generated in the earlier steps.

YAY! Your automated LinkedIn outreach campaign has been successfully created.

Download the free extension today for getting potential clients!

Conclusion

These pointers mentioned by expandi should be very helpful if you’re looking for ways to attract clients on LinkedIn. There are a number of things you can do to increase your visibility and draw potential clients’ attention, from optimizing your profile to joining relevant groups.

Once you get going, make sure to regularly check your various channels so you can determine where to invest more time and which ones aren’t the best fit for your audience.

You’ll soon start to notice that some strategies convert better than others or have better returns on investment. These should be your main areas of attention because they will lead to the newest clients.

Don’t wait any longer, then. Start implementing these suggestions today and watch how quickly your clientele expands.

Are you curious to find out more? Look at these manuals:
How to communicate with your potential leads?
How To Send A LinkedIn Mass Message?
Easy way to Export Leads to Excel!