The healthcare industry is a vast and crucial sector that continuously evolves with technological advancements. It is a trillion-dollar industry that includes several segments such as pharmaceuticals, hospital and healthcare, medical devices, medical services, healthcare IT, compliance consulting services, imaging solutions, facilities management, diagnostic and testing services, medical billing, patient education, home healthcare services, medical insurance, and many more.
Despite its popularity, healthcare lead generation can be challenging for marketing executives as it requires considerable time and effort to identify prospects across various sources for different healthcare segments based on specific requirements.
However, don’t worry expandi got your back. Together, we will discuss how you can generate healthcare leads without spending a fortune by utilizing various tricks and tools.
Here we go!
Why use LinkedIn for Healthcare Lead Generation?
With over 750 million members worldwide, LinkedIn is the largest professional social network, and its primary purpose is to provide a platform for networking. The audience on LinkedIn is considered to have a “high intent” to connect, and as such, they are generally welcoming of advertisements. In fact, marketers report that LinkedIn generates twice as many leads as other social networks, which is a testament to the platform’s effectiveness.
LinkedIn is a powerful tool for lead generation in the healthcare industry, offering healthcare professionals a cost-effective way to connect with peers and potential clients.
The healthcare industry is one sector that has particularly benefited from LinkedIn’s lead generation capabilities. Healthcare professionals use LinkedIn to connect with others in their industry, stay up to date with the latest trends and advancements, and network with potential clients.
By utilizing LinkedIn’s tools, healthcare professionals can develop and nurture relationships with their peers and clients, leading to more business opportunities and ultimately, more revenue. LinkedIn’s comprehensive suite of features such as Company Pages, Showcase Pages, and Groups, provide an avenue for healthcare professionals to showcase their expertise and reach a wider audience.
LinkedIn is therefore the most crucial tool for generating healthcare leads.
How to use LinkedIn for healthcare lead generation?
Effective healthcare lead generation strategies are essential for growing your medical or dental practice, even if you already have a loyal patient base. These strategies aim to attract potential patients and convert them into paying patients, resulting in increased revenue.
Studies have shown that businesses with solid lead generation strategies generate up to 174% more revenue than their competitors. On the other hand, without effective lead generation, you risk losing potential patients to your competitors.
Therefore, let’s see various ways how LinkedIn can help in generating more healthcare leads…..
1. Create hassle free way to connect.
To facilitate easy contact with prospective patients, it is essential to provide multiple channels of communication, such as email, phone, text messaging, and form fills. Ensure that this contact information is clearly displayed and easily accessible across all your online platforms, including your website, review pages, and social media profiles.
A useful practice is to include a clear call-to-action, such as “Contact Us Now,” which prompts users to take a specific action when viewing your ad, website, or other promotional material. A well-designed website or online profile should have a clear call-to-action that aligns with user intent, encouraging prospective patients to take action. Clear CTAs will improve your website’s click-through rate and direct potential patients to the most appropriate action, whether they are just learning about your practice or ready to book a service.
2. Post quality content
To increase healthcare leads, it is essential to provide high-quality content that addresses potential patients’ health questions. With more than a billion health-related inquiries daily on Google, offering relevant, accessible content will establish your healthcare practice as a trusted advisor and boost traffic to your website.
Consistent publication of high-quality content can also influence patients to choose your practice for elective procedures, which results in more leads.
One example of a healthcare sector in India~ Indian Healthcare Industry Analysis | IBEF
3. Create and maintain an online presence.
Despite being a largely face-to-face industry, healthcare providers must recognize that the search for the right provider often begins online. In fact, over 60 percent of consumers conduct an online search before scheduling an appointment. Hence, establishing an online presence is crucial.
Creating a personal website and business accounts on social media and review pages such as Yelp, ZocDoc, and Google can help build trust and create a positive first impression. This demonstrates to patients that you are a modern healthcare provider who values your online reputation.
When creating a social media presence, it is essential to consider where your prospective patients are most active. For instance, Facebook Groups are a popular platform for patients to discuss medical conditions, while Instagram is an excellent place to showcase your practice’s culture or share patient testimonials (with their consent).
Here is an example of a recent Mayo Clinic’s Twitter post:
It offers daily new content to its users.
4. Make use of SEO
One effective way to increase the visibility of your medical practice online is through the use of search engine optimization (SEO). By optimizing your website for search engines, you can improve your ranking on search engine results pages and attract more organic traffic to your website. While paid advertising can also be effective for boosting visibility, SEO allows you to bring in traffic from patient searches conducted every day and reduces reliance on paid ads.
In the healthcare industry, competition for attention from potential patients can be fierce, given the wide range of topics that fall under the healthcare umbrella. However, by utilizing SEO techniques such as search intent and internal linking, you can identify relevant keywords and differentiate yourself from competitors. By doing so, you can increase your chances of standing out and ultimately converting leads into paying patients.
By investing time and resources into SEO, you can improve your chances of success in today’s competitive healthcare industry.
5. Engage in LinkedIn Events
LinkedIn Events is a relatively new addition to the platform’s suite of features that provides users with the ability to create and attend virtual events. This feature presents a tremendous opportunity for professionals in various industries to connect with potential leads, build their personal brand, and showcase their expertise.
If you’re in the healthcare, medical devices, or pharmaceuticals industry, hosting webinars or panel discussions on LinkedIn Events could be particularly beneficial. Such events could be centered around trending topics in your industry, emerging technologies, or new research. By doing so, you can attract potential leads who are genuinely interested in your products or services, and use the opportunity to engage with them in a meaningful way.
By leveraging LinkedIn Events to connect with a targeted audience, you can establish yourself as a thought leader in your industry, network with like-minded individuals, and potentially generate new business leads. This is an excellent way to showcase your brand, products, or services to a highly engaged audience on the world’s largest professional network.
6. Join LinkedIn Groups
LinkedIn Groups are an excellent source for generating targeted healthcare leads. With thousands of healthcare-related groups on the platform, each with thousands of members, it’s essential to identify and join the groups that your prospects are a part of.
To make the most out of LinkedIn Groups, it’s recommended to observe the group dynamics and understand how they work before actively participating.
Once you have a good grasp of the group’s culture, you can start engaging with your prospects, contributing to discussions, and establishing your expertise. To generate leads effectively, it’s crucial to follow best practices that focus on building relationships, providing value, and avoiding overt sales pitches.
Although you can gather healthcare leads manually but the process is time-consuming and resource intensive. This is where automated B2B lead generation tools can be incredibly helpful. By using such tools, you can streamline the process of generating healthcare leads and save time and resources in the process.
Generate Healthcare Leads using expandi!
With the help of the LinkedIn prospecting tool expandi, salespeople and recruiters can find high-quality leads and execute inventive sequences, like sending friend/follow request messages, comments on prospects’ posts, and messages.
The autopilot is designed to speed up your growth by interacting with your target market of real estate-interested people, sending pre-scheduled messages, and monitoring their responses. By putting expandi to work, you can save time and effort.
This is how it works:
- Choose the “Leads” button from the left sidebar.
- To open a pop-up box, click the “Add Lead List” button in the top right corner.
- By entering the URL of the search into expandi and clicking “Submit,” you can extract leads from LinkedIn searches.
- The tool will automatically start scraping leads from the URL.
- If you already have a leads list created, you can upload a CSV.
Start your journey towards automation by downloading the free extension today.
In conclusion!
LinkedIn is a powerful tool for generating leads in the healthcare industry. Attracting prospects and generating leads is a crucial step in the growth. Without a steady flow of potential patients, it can be challenging to expand your business and increase revenue.
By optimizing your profile, joining relevant groups, using automation tools such as expandi, publishing thought-provoking content, engaging with potential leads, and attending LinkedIn Events, you can generate high-quality leads and grow your business. Remember that building relationships takes time, so it’s important to be patient and persistent. However, the results will be well worth the effort.
We wish you success!
If you want to learn more about lead generation, check out these….
How to communicate with your potential leads?
LinkedIn Automation for Real Estate Lead Generation?
The Power of LinkedIn Automation for Financial Services Lead Generation
