How to communicate with your potential leads?

How to communicate with your potential leads?

Are you wondering how to communicate with your potential leads and follow up with them to schedule a call or demo?

Don’t worry, expandi got your back!

Many of us invest a lot of time, effort, and money in generating leads for our company. To ease the process you can use a platform for generating leads such as expandi .

But, before starting your prospecting journey, you should know how to communicate with your potential leads. It’s critical to understand how to maximize any new leads that come your way.

Therefore, we’ve mentioned below some of the most effective communication tactics you can follow to level up in this game.

Here it goes…..

How to communicate with a LinkedIn prospect?

Step 1. Keep your message crisp and concise:

Make sure your LinkedIn message hooks your prospects in the intro to read more and holds their attention throughout the message to keep reading which will make them want to ask questions and learn more. Also, remember LinkedIn has a limit of 300 characters for connection messages.

PS: Nobody wants to read a novel in their Inbox.

Step 2. Don’t pitch in your first message:

Firstly, your LinkedIn prospecting messages should qualify prospects and frequently seek to understand their problems. Having this knowledge will enable you to provide value and promote relationship development with your prospects.

PS: Build connection before pitching.

Step 3. Set out your intentions:

When connecting, be sure to communicate your intentions to your leads. Because a lot of your prospects must be having overflowing email inboxes and you have to stand out of the crowd. For this, Introduce yourself properly and describe how your LinkedIn sales message is relevant.

PS: Act as if you are having a real-time conversation.

Step 4. Ensure their confirmation

If you’re not certain that the prospect is ready, include the question that will shed light on how they feel about this interaction.

PS: Keep them engaged with your questions.

Step 5. Ensure three minimum follow-ups

Always follow up after the connection request has been accepted; there is a good chance that your subsequent LinkedIn sales messages will receive a response.

Also, avoid accepting a prompt response because it is common for the response rate to decline after the second follow-up. Have a clear strategy for following up, and make it polite and incredibly specific in terms of value.

Remember, you have several options for following up, including email Notes and InMail.

PS: Efficient follow-up sequence is crucial for LinkedIn sales.

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Templates for effective LinkedIn prospect reach

Here are some of the templates you can use to communicate with your leads and to reach out to your prospects:

Connect following an event

Hello, (name)

During our recent conversation about the (name of the event), I was struck by the (observation you made regarding their talk or business). I find this issue particularly interesting and relevant to my niche.

I would love to learn more about your perspective and potentially exchange insights that could benefit us both.

Let’s connect and have a brief chat sometime. I’m looking forward to hearing from you.

Best regards,

(Your name)

Invite to a webinar

Hello, (name),

I wanted to share some information with you that might be of interest. Did you know that (data concerning prospect’s colleagues) within (prospect’s industry) face the (issue/problem)? It’s a widespread challenge that we’re passionate about helping businesses overcome.

That’s why I wanted to share with you the link to an upcoming webinar we are hosting, called (name of the event).

I think this webinar could be very valuable for you and your colleagues, and I would be happy to send you more information about it.

Let’s connect and discuss this further. I look forward to hearing from you soon.

Best regards,

(Your name)

Re-establish contact with the client

Target a prospect from a group

Hey (name),

I work for (company name), which specializes in providing (indicate solutions that you offer). We also offer a range of insightful materials that can assist with (lead’s issue mentioned in the group). I believe it would be beneficial for you to take a look at them.

If you’re interested, I would be happy to share with you our lead magnet, which you can access by clicking on this link (insert link). This resource could be a great help in addressing your concerns.

Thank you for your time, and please let me know if you have any questions.

Best regards,

(Your name)

Message someone who liked your post

Hello (name),

Thank you for your positive feedback on my post.

At (company name), we regularly share useful insights and excerpts from our guides and case studies on our blog. I invite you to check it out and let me know your thoughts.

If there are any particular issues that your team is struggling with currently, I believe we could offer some assistance.

Let’s connect and explore how we can help each other. Please don’t hesitate to reach out to me if you have any questions or concerns.

Thank you for your time.

Best regards,

(Your name)

Message your follower

Hello (name),

I noticed that you have been following our company page for some time. Given that you work in the (industry), I wanted to share that many of your colleagues have found our product to be beneficial.

I also understand that there may be some common issues that you and your colleagues face, such as (name 1-3 common issues within the sphere or related to the prospect).

Let’s connect and explore how our product and resources can help you and your team. I will keep you updated on any new developments.

Best regards,

(Your name)

Why follow-up messages are important?

Throughout the sales process, it’s crucial to send follow-up messages on LinkedIn, and by follow-up, we don’t just mean one or a few touchpoints. To close a sale, 80% of sales require an average of five follow-ups; however, 44% of sales representatives follow up with a prospect just once before giving up. Imagine the untapped sales potential. Also, the average connection acceptance rate is 10% and the average response rate is 25% after 3 follow-ups.

Therefore, to achieve your goal of potential clients, regularly engage and communicate with with your leads and have thoughtful follow-ups.

How to write follow-up messages?

Here’s how to write effective follow-up messages because follow-ups help in closing more deals with your potential clients.

1. Template for LinkedIn Connection Request

You have three objectives for the first connection you make following networking:

• Make your presence known to your potential customer.
• Define the relationship’s next step based on what you discussed.

If you had a conversation with your prospect, you can use something like this:

~Follow-up template for LinkedIn

If the conversation was only a few minutes long and you didn’t have time for a full discussion, you could write something like this:

~Follow-up template for Linkedin

2. Message Template for LinkedIn follow up

While some of the people you networked with will accept your connection request, they might not immediately respond to your message.

If the connection request is accepted, it indicates that the prospect is eager to keep up the conversation.

Since the interest has been confirmed, you can send a more specific call to action, such as a meeting date.

In that case, you can post a follow-up message on LinkedIn similar to this:

~Follow-up message template for LinkedIn

If you’d prefer not to meet in person and instead carry on the conversation on LinkedIn, you can also reply with a content.

~Follow-up message template for LinkedIn

Conclusion

When crafting a LinkedIn sales message to a prospect, it’s essential to prioritize clarity, relevance, and accuracy while keeping your communication brief, smooth, and non-intrusive. Avoid pitching in the first message and make room for questions to qualify the prospect. Additionally, develop a strategy for proper follow-up.

Overall, crafting an effective LinkedIn sales message involves tailoring your message to the prospect, making it relevant and concise, and having a follow-up plan. It can be tiresome to communicate with your leads sometimes. But by following these guidelines, you can increase the chances of converting prospects into customers. You can also use extensions like expandi.

With just one click, expandi will generate all of your prospects into qualified leads for you.

Your lead generation will increase by more than 50% as a result.

The auto-pilot is designed to hasten your growth by interacting with your target market, sending pre-scheduled messages, and monitoring their reactions.

Download the free extension today!

And make your outreach extremely personalized.