If you regularly use LinkedIn for sales generation or recruitment purposes, you may have wondered if you should buy LinkedIn Premium? In this post, we’ll answer whether LinkedIn Premium is worth your money.
Launched in 2003, the social media giant started as a professional platform. Users could search for jobs and receive recommendations from other users. However, over the years, it has blossomed as a sought-after platform for businesses to generate leads and sales for their business. Since its inception, many new features have been added to the platform, including LinkedIn Premium. It is an upgrade to the existing free version that provides additional tools to users.
In this article, we’ll discuss the many benefits of using LinkedIn Premium and why you should invest in it.
What is LinkedIn Premium?
LinkedIn Premium is an upgrade option for LinkedIn users that provides additional features and benefits unavailable to free members. Some of the key features of LinkedIn Premium include increased visibility for your profile, access to more data on other users, the InMail messaging feature, and advanced job search tools.
In addition, LinkedIn Premium offers a variety of learning and development resources and Sales Navigator, a powerful tool for sales professionals. LinkedIn Premium also provides several other features, such as access to a more significant number of job listings, the ability to see who has viewed your profile, and access to more detailed analytics.
These features are designed to help users boost their professional presence on the platform and connect more effectively with other professionals.
8 Advantages of using LinkedIn Premium
Here are some advantages of using LinkedIn Premium:
1. Increased visibility for your profile
With LinkedIn Premium, your profile is more likely to be seen by potential employers, recruiters, and other professionals in your industry. This can increase your chances of being contacted for job or networking opportunities.
2. Access to more data on other users
Premium members can access more detailed information on other LinkedIn users, such as their contact information and complete profile data. This can be useful for networking or sales purposes.
3. InMail messaging feature
Premium members can send messages directly to other users on LinkedIn, even if they are not connected. This can be a powerful tool for reaching out to potential employers or other professionals in your industry.
4. Job search tools
Premium members have access to advanced job search tools, such as the ability to see who has viewed your profile, access to more job listings, and the ability to apply to jobs without leaving LinkedIn.
5. Learning and development resources
Premium members have access to various resources to help them advance their careers, including online courses and video tutorials.
6. Sales Navigator
This is a powerful sales tool for sales professionals; it allows you to find leads, track them, and get insights into the companies you are targeting.
7. Advanced analytics
Premium members can access more detailed analytics, such as how many people viewed your profile, which pages they viewed, and which keywords they used to find you. This can help you optimize your profile and improve your visibility on the platform.
8. Premium Badge
A Premium badge is visible on your profile which shows that you are a premium member and it makes your profile more trustworthy to other members.
7 Benefits of LinkedIn Premium Business for Sales Professionals
Here are some benefits of LinkedIn Premium Business for sales professionals:
1. Sales Navigator
Sales Navigator is a powerful sales tool that allows you to find leads, track them, and get insights into the companies you are targeting. This can help you identify new business opportunities and close more deals.
2. Advanced search filters
Premium Business members have access to advanced search filters, such as job title, company size, and location, which can help you find the right prospects more quickly and easily.
3. Lead recommendations
Sales Navigator also provides lead recommendations based on your search criteria, which can help you identify new prospects and expand your pipeline.
4. InMail messaging
With InMail, you can send direct messages to other LinkedIn members, even if you’re not connected. This can be a powerful tool for reaching out to potential clients and building relationships.
5. CRM integration
Sales Navigator can be integrated with your CRM, which makes it easier to track your leads, create reports and measure the performance of your sales team.
6. Advanced analytics
Premium Business members have access to more detailed analytics, such as how many people viewed your profile, which pages they viewed, and which keywords they used to find you. This can help you optimize your profile and improve your visibility on the platform.
7. Team Management
You can assign leads and accounts to your team members, monitor their activity and performance, measure their results and have a clear overview of the sales pipeline.
8 Advantages of LinkedIn Recruiter Lite
1. Access to a larger pool of candidates
Recruiter Lite allows users to search and view the profiles of all LinkedIn members, even if they are not connected.
2. Simplified candidate management
Recruiter Lite provides a streamlined interface for managing candidate communications and workflows, making it easier to keep track of recruiting activities.
3. Advanced search filters
Recruiter Lite offers more advanced search filters than the basic LinkedIn search, allowing users to easily find qualified candidates.
4. InMail messaging
Recruiter Lite users can send messages directly to LinkedIn members they are not connected with, expanding the potential pool of candidates.
5. Collaboration tools
Recruiter Lite allows users to share candidate profiles and recruiting activities with other members of their team.
6. Detailed analytics
Recruiter Lite provides detailed analytics on recruiting activities, including data on job views, applicant flow, and engagement.
7. Increased visibility
Recruiter Lite users’ job postings and company pages receive more visibility on LinkedIn, increasing the chances that qualified candidates will see their open positions.
8. Access to LinkedIn Talent Insights
Recruiter Lite users can access LinkedIn’s Talent Insights data to understand the talent market better and make more informed recruiting decisions.
Key Takeaways
Investing in LinkedIn Premium is worthwhile if you regularly use the platform to recruit employees or to generate leads for your business. As a Premium user, you get additional tools and data that’ll help you supercharge your efforts.
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